How to Become an Effective Copywriter – 12 Known Ways
With the advent of content marketing that is known to be more effective than direct advertising, more and more copywriters are also sprouting. Yes, that is true being more and more business owners are in need of them. Are you an aspiring writer? Are you with an employer right now? Maybe you have been passing sample articles everywhere yet, you can’t seem to find an employer that approve of what you passed. And maybe the reason is because it is not good enough. With the competition in this industry, you have to be the one they need before you can get a job.
Becoming a good writer though is not that easy and not because you want to be a good one, you can automatically become one. You have to work on it and most of all, you have to understand the roles of a copywriter. Yes, as by know this, you will understand why you need to be effective. You will understand why someone will hire a writer to market their business in the first place. A copywriter should be able to come up with a content that can move the targeted consumers. In short, he should be able to accomplish what the employer is trying to through you.
So, how can you become an effective writer? Here are some good tips:
1. Be Familiar with the Landscape
Before anything else, you have to know your objective so that you will have an outline when writing the article. You should know your goal like if the employer wants his website to get a better ranking, then you must know about the latest trends in SEO and other forms of online marketing. This should give you an edge over your competitors and this should inspire trust from your employer. The bottom line is becoming a copywriter every employer wants.
2. You Have to Strongly Believe in Yourself
Sometimes, the reason you are ineffective is you are quite insecure. You always think that others are better. Yes, you will not always become the best and yes, there will always be someone who is better, but then again, you should not try to be the best in this industry. You only need to be effective. You only need to become effective in injecting what you are trying to say to your audience. If you believe that you can’t do it, if you try your best to do what you need to do, there will be no mountains too high for you to overcome.
Besides, becoming a good writer does not mean you are born with it. Those who are successful writers didn’t become one overnight. They work on their skills, they stuff themselves with knowledge and they are always focused on hitting their goals. You can do the same thing in your own way. Don’t think that you don’t have what it takes, and you are doomed to fail. Every person has a chance to pursue what he wants as long as he is passionate to go for it.
3. Know What You Want to Be
There are different writers. In fact, before internet or Google booms, when you say writers, it means those authors of books, magazines, scriptwriters and so on. That said, you have to realize first what it is you really want to be. Do you want to write advertisements, or maybe you simply want to write blogs? If you want to be a skilled writer, you should focus on one facet only. Note that being jack of all trades means expert to none. You will just be one of those writers who will just get minimum pays and less projects.
4. Try A Mock Project First
If this is the first time for you to embark as a writer and you don’t want to experience a harsh rejection, you can try some free projects first. Note that most employers will require a sample article first or a portfolio. And since you will; not be the only candidate, you have to make sure you standout more.
You can create a mock project, and have it check with someone you know who is already a writer. You can also voluntarily do some of the writing projects of your younger siblings. This should hone your skills and at the same time, this can also be a way to get yourself acquainted with time-pressured work. If your work is approved, you can say that you conquer this first hurdle.
5. Be Realistic with Your Expectations
Don’t expect to be a pro right away. As what is mentioned above, those who are successful already did not acquire their status overnight. Just like you, they also start from the bottom until they are in their positions right now.
When applying for a job, you can’t right away apply for those who are looking for expert writers as you will be rejected for sure. Instead, you can start from lower pays and work yourself up. At the same time, don’t be scared with corrections and don’t be mad if your employer will ask you to redo your work. You can make that chance to do better instead. Take note of the corrections so that they won’t happen again.
6. Prepare to Fail at the Start
Yes, there are will be a lot of times when you will be rejected or corrected for that matter. You should not get disappointed right away and will just consider yourself a failure in this aspect. You should turn this into a kind of opportunity instead so that you will do better. Note that for a first-time writer, it would be strange not to fail and get rejected at times. Unless you are created special, you will surely face the same situations as others had.
Actually, getting rejected is one of the most struggling hurdles every professional went through. There are some who gave up after their first rejection. But if you really want to become a writer, you have to think on the bright side that if you won’t experience failures and rejections, you might not become a formidable writer in the future.
7. Learn about Your Soon-to-be Employer
If you are now looking for work, you have to dig deeper about the company or the person you want to be under with. You have to learn about the type of writers they are looking for and the type of articles they need. If you think you can give them what they want, that’s when you should start creating samples related to what they need. Yes, they might just check your capability to write thus, any sample article will do, but if you want to be shortlisted, make sure that your sample article is also related to their usual posted topics.
8. Skip Specializing at the Start
You are still starting with your career as a writer. That said, you still do not have the privilege to choose the topic you will write. You have to be skilled in writing different niches, especially that in the digital world, one company will usually require different topics from their writers. Specializing in a particular niche will deprive you of the chance to be versatile and there is also a good chance you will be rejected. Your bottom line should be is to provide what your employers ask.
9. Build Relationship Using Social Media
One way of learning more about the company you are planning to be part of is following it in one of their social media accounts, like twitter. There you can follow some posts and ask questions. You can make long comments that are relevant to their posts. However, just make sure that you won’t end up hassling them as they might mark you as annoying and your dream of becoming part of their team will surely go down the drain.
10. Selling Yourself can Do the Trick
Yes, you need to offer quality writings. However, that is not enough for you to be saleable to different clients. Sometimes, there are clients who won’t even have a time to assess your sample submissions, instead, they will go for the one who is highly recommended by their reliable networks. that said, you also need to market yourself so you will be recommended as well. Check out some networking events of writers and try to mingle with potential clients. This should give you a good introduction.
11. Don’t Oversell
Just because selling yourself is also good way to make clients want you, but you don’t have to overdo it as you will be looked as annoying. For sure you already noticed that if someone is too self-preaching, he will be looks as full of himself. Aside from casually attending networking events, you also need to ensure your work can speak for you. This way, they will not tag you as someone who is just all talks. You have to make them see as well that there is a reason why you are confident in selling yourself.
12. Be Afraid of Not Trying
While others who don’t trust themselves will be afraid to try because they might fail, you should not be that way if you want to be a writer. How can you surpass this first step if you will not try? Whether you will be rejected or not, you have to be ready for it. If you fail, you can always try again and if you will be accepted, you can even try better so you will have better spots. The bottom line is, you should never be a kind of aspiring writer that s afraid to try.
Yes, with the advent of content marketing, more and more copywriters are needed. However, this does not mean that even lousy ones will be hired. Work on improving your skill and try your best to be that writer every client wants! This might not happen overnight, but that should be one of the many struggles you are willing to take if you want that someday, your name will also appear below your article. Yes, don’t be contented by just an amateur as with perseverance, you can get what you want.